Insight strategy works with clients to manage their specific research needs covering a variety of approaches using qualitative and quantitative methodology.

Jane works in partnership with a wide variety of different research providers and will project manage individual research needs from the point of taking the brief until the final debrief stage to ensure that each client achieves the maximum value and information from their research. Jane has experience of a wide range of research projects across many areas of retail, from simple ad hoc requirements to multi brand, mixed methodology tracking studies.

Examples of research projects include:

• 6 monthly brand tracking programme for a major multiple fashion retailer
• Quarterly online KPI tracker for a niche brand
• 6 monthly competitive pricing review for a fashion multiple brand
• A series of user and non user workshops for an upmarket womens retailer
• Segmentation analysis for a young men's high fashion brand

Jane Rome works with many clients to facilitate their internal management workshops in order to develop their strategic proposition. In addition she will also facilitate external workshops with customers and stakeholders in order to further brand understanding.